The UPS Store #521 located in downtown Calgary, Alberta, is a full service small business solution centre with services that include UPS shipping, mailbox rentals, parcel packing, passport photos, shredding, high-speed digital printing, and wide format poster printing. The UPS Store #521 offers quality print products such as flyers, brochures, presentation printing and binding, and vibrate colour posters. The staff prides themselves on offering excellent customer service 6 days a week, Monday to Saturday.
During turbulent times for small business, marketing and sales is critical to ensure that businesses have growth and stay competitive. The UPS Store #521 offers quick turn-around time for sale presentation print and bound documents as well as marketing flyers and brochures. The store also has convenient hours as well as a Saturday option for customers to pick-up their critical marketing and sales material.
In the mid 2022, The UPS Store #521 started to work with WSI as their trusted partner to manage their Digital Marketing services. After a thorough understanding of The UPS Store #521’s needs, their customers, and the kind of reputation they needed to build online WSI launched a plan to work on the following items:
- A comprehensive Google Adwords PPC Campaign to target local searches for The UPS Store #521 core services.
- Enhance the conversion process for the PPC ads by creating these landing pages:
- Print Services (https://www.theupsstore.ca/521/services/printing/)
- Shipping & Packaging Services (https://www.theupsstore.ca/521/services/pack-ship/)
- Mailbox Services (https://www.theupsstore.ca/521/services/mailboxes/)
- Work on an email marketing program to re-engage existing customers to return and/or leave reviews.
- Customer data capture to better support off-line marketing programs such as targeted mailouts of postcards, flyers, brochures, and sales letters.
The results of the WSI Digital Marketing efforts have show enhanced customer engagement, new customer acquisitions, and returning customer activity.
WSI is very excited to be partnering with The UPS Store #521, one of the best stores in the network.